[July 8, 2011, Hong Kong & Ulaanbaatar] Ogilvy
Public Relations Worldwide (“Ogilvy PR”) today announced the signing of
an exclusive strategic alliance with Breakthrough PR, one of the first
public relations firms in Mongolia. The alliance has been formed to
leverage Breakthrough PR’s local Mongolian expertise and Ogilvy PR’s
extensive global network to explore communications-related opportunities
in the rapidly growing Mongolian market.
In
February 2011, Citigroup analysts added Mongolia to their list of
Global Growth Generators. Global Growth Generators are countries “that
stand out in terms of their potential growth” from 2010 to 2050.
According to the Mongolian Stock Exchange, in 2010, 336 companies listed
on the exchange with a total market capitalization of approximately
US$1 billion, compared to approximately US$430 million in 2009. Behind
rapidly developing mining, energy, infrastructure, banking and financial
services sectors, the World Bank and IMF estimate that once large mines
begin full-scale production in Mongolia, the sector could propel growth
at rates of more than 25% in the next three years.
“Mongolia
is the new frontier for businesses looking for opportunities for
growth,” said Scott Kronick, North Asia President for Ogilvy PR. “We
have many clients needing communications support in Mongolia and after
evaluating the market, Breakthrough PR was the one firm we met that was
closest to our culture and values,” Kronick added.
The
strategic alliance is an exclusive arrangement whereby Ogilvy PR will
work with Breakthrough PR on public relations and public affairs for
multinational and domestic companies, enterprises or institutions
operating in Mongolia. Breakthrough PR will also have access to Ogilvy
& Mather Group’s broader global network to support Mongolian firms
or public entities with an interest in broadening their reach beyond the
country, in the areas of advertising, one-to-one marketing, digital
marketing, sales promotion, media services and nation branding as well
as other discipline-specific areas.
Breakthrough
PR Founder & Director Betina Moreira Infante commented, “We see
increased demand for both domestic- and outbound-related communications
services in Mongolia. This partnership gives us a larger platform of
professionals, techniques and expertise to support firms that are
contributing to growth, jobs and prosperity in Mongolia. We’re looking
forward to deepening our relationship with Ogilvy PR and cultivating the
abundant new opportunities that lay ahead.”
Founded
in Ulaanbaatar, Mongolia in early 2008, Breakthrough PR specializes in
corporate public relations and development communications, which
integrates communications and outreach with development goals.
Breakthrough PR has worked with leading industry clients providing a
full range of PR-related services, such as corporate communications,
media relations and training, stakeholder engagement, event management,
social media and marketing communications.
The strategic alliance is effective immediately.
###
For more information, please contact:
Sarah Guldin
Corporate Communications
sarah.guldin@ogilvy.com
86-10-8520-6552
About Ogilvy Public Relations Worldwide
Ogilvy
Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary
communications leader operating in more than 80 markets. Named Large
Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends
proven PR methodologies with cutting edge digital innovations to craft
strategic programs that give clients winning and measurable results.
Celebrating its 30th anniversary in business, Ogilvy PR provides
strategic public relations counsel to a variety of clients across its
social marketing, public affairs, healthcare, consumer marketing,
360-degree digital influence, corporate, and technology practices.
Through its subsidiary, Feinstein Kean Healthcare, the agency also
offers specialized expertise in molecular medicine, advanced biomedical
research, leading life science and healthcare technologies and
treatments. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company
(NASDAQ: WPPGY), one of the world's largest communications services
groups. For more information, visit our Web site at www.ogilvypr.com or follow us on Twitter at @ogilvypr.
About Breakthrough PR
Breakthrough
PR specialises in corporate public relations and development
communications. Our mission is to establish and manage a constructive
relationship between our clients, and the people on which their success
depends by contributing skilled strategic planning, creative
communications solutions, and excellent media relations and training. The
Breakthrough team has worked with private and public sector clients in
key growth sectors, such as mining, energy, infrastructure and banking.
We provide a variety of public relations services ranging from
community and stakeholder engagement, training, media relations, event
management and branding, to nationwide quantitative and qualitative
research, developing campaign/communications strategy development, and
effective message development.
Bayar
Breakthrough PR
PM Amar Street - 2
Tavan Bogd Plaza
Suite 102/103
Sukhbaatar District
Ulanbaatar, Mongolia
Office - (976)(11) 324-377
www.breakthroughpr.mn
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