2014 Tsetserleg festival news

Displaying Tengri_yakwear_Catwalk_AW2014_15_IMG_0527_lores.jpg
Logo of the Tsetserleg festival 2014

Aimag mountains in Mongolia provided the scenic backdrop for the first ever Tsetserleg

Festival on the weekend of August 17-19. Conceived and staged by Mongolia-inspired luxury

fashion brand, Tengri, the festival was a celebration of culture and community spirit. The

town of Tsetserleg was transformed by decorations, live music, art, food and high-end

fashion.

The weekend commenced with a volunteer incentive which saw Tengri join forces with

RockCorps, the global volunteer organisation whose ethos is ‘Give, Get Given’. Festival

volunteers travelled to the nearby Tamir River, which has suffered badly from pollution,

to begin a clean-up operation. Inspired by the opportunity to see performances by some of

Mongolia’s most famous live acts, the volunteers selflessly dedicated eight hours to cleaning

up the river.

The following day was a fun-filled day for families, with children's activity workshops,

exhibitions and Mongolian musicians, whose performances included combinations of

traditional and modern sounds. As the sun set, the steps of the magnificent Buddhist temple

at Zayain-Khuree became a catwalk for a spectacular fashion show to showcase the first ever

Tengri knitwear collection, which officially launches next month.

To close the festival, Mongolia’s award-winning hip-hop star Quiza took to the stage. More

than 1,500 people, old and young, gathered to see one of the country’s most famous faces

light up the evening with a performance that was truly electrifying.

After his performance, Quiza said: “This weekend we made history in Mongolia. Bringing

together different people from different backgrounds through music, culture and volunteering,

collectively through the (Tsetserleg) festival we were able to put the spotlight on Mongolia

and promote its many cultural and natural characteristics to the world.”

Nancy Johnston, founder of the Tsetserleg Festival and the Tengri label, said: “The

purpose of the festival was to give support to nomadic herder families in the region

by creating an event so inspiring and fun that people not only want to travel there and

experience it, but also tell their friends. Actually we went beyond that. Through fashion,

music and so much more we connected with people in the local community and touched

people interested in social responsibility and environmental activism. Knowing how the

Tsetserleg Festival has made such a difference, together with RockCorps, ensures we’ll

return next year – and it will be even bigger!”

http://www.jhpr.co.uk

For interviews and press information contact:

Jude at JH Public Relations

jude@jhpr.co.uk / 07979 850 342

Notes to editor:

The Tsetserleg Festival is organised by the herder families that make up the Arkhangai Aimag

Federation of Pasture User Group (PUGs) and delivered in partnership with the Arkhanghai Aimag

Governor’s Office, Tengri and RockCorps.

About Tengri

Tengri is more than just a fashion label. It is a collective movement that brings together design,

fashion, ethics, business, environmental activism and individual consumer choice to do good. Tengri

knitwear is designed and made in the UK, using 100% natural and undyed Mongolian yak wool.

We aim to bring the unique qualities of this fibre to the forefront of the fashion industry through

sustainable, eco-friendly and fairshare business and seek to improve the lives and livelihoods of

Mongolian nomadic herders, while protecting the country’s beautiful and unique landscape and

pastures. www.tengri.co.uk

Displaying Volunteers_RockCorps.JPG
Participants of the Tsetserleg 2014 festival
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