| Logo of the Tsetserleg festival 2014 |
Aimag mountains in Mongolia provided the scenic backdrop for the first ever Tsetserleg
Festival on the weekend of August 17-19. Conceived and staged by Mongolia-inspired luxury
fashion brand, Tengri, the festival was a celebration of culture and community spirit. The
town of Tsetserleg was transformed by decorations, live music, art, food and high-end
fashion.
The weekend commenced with a volunteer incentive which saw Tengri join forces with
RockCorps, the global volunteer organisation whose ethos is ‘Give, Get Given’. Festival
volunteers travelled to the nearby Tamir River, which has suffered badly from pollution,
to begin a clean-up operation. Inspired by the opportunity to see performances by some of
Mongolia’s most famous live acts, the volunteers selflessly dedicated eight hours to cleaning
up the river.
The following day was a fun-filled day for families, with children's activity workshops,
exhibitions and Mongolian musicians, whose performances included combinations of
traditional and modern sounds. As the sun set, the steps of the magnificent Buddhist temple
at Zayain-Khuree became a catwalk for a spectacular fashion show to showcase the first ever
Tengri knitwear collection, which officially launches next month.
To close the festival, Mongolia’s award-winning hip-hop star Quiza took to the stage. More
than 1,500 people, old and young, gathered to see one of the country’s most famous faces
light up the evening with a performance that was truly electrifying.
After his performance, Quiza said: “This weekend we made history in Mongolia. Bringing
together different people from different backgrounds through music, culture and volunteering,
collectively through the (Tsetserleg) festival we were able to put the spotlight on Mongolia
and promote its many cultural and natural characteristics to the world.”
Nancy Johnston, founder of the Tsetserleg Festival and the Tengri label, said: “The
purpose of the festival was to give support to nomadic herder families in the region
by creating an event so inspiring and fun that people not only want to travel there and
experience it, but also tell their friends. Actually we went beyond that. Through fashion,
music and so much more we connected with people in the local community and touched
people interested in social responsibility and environmental activism. Knowing how the
Tsetserleg Festival has made such a difference, together with RockCorps, ensures we’ll
return next year – and it will be even bigger!”
http://www.jhpr.co.uk
For interviews and press information contact:
Jude at JH Public Relations
jude@jhpr.co.uk / 07979 850 342
Notes to editor:
The Tsetserleg Festival is organised by the herder families that make up the Arkhangai Aimag
Federation of Pasture User Group (PUGs) and delivered in partnership with the Arkhanghai Aimag
Governor’s Office, Tengri and RockCorps.
About Tengri
Tengri is more than just a fashion label. It is a collective movement that brings together design,
fashion, ethics, business, environmental activism and individual consumer choice to do good. Tengri
knitwear is designed and made in the UK, using 100% natural and undyed Mongolian yak wool.
We aim to bring the unique qualities of this fibre to the forefront of the fashion industry through
sustainable, eco-friendly and fairshare business and seek to improve the lives and livelihoods of
Mongolian nomadic herders, while protecting the country’s beautiful and unique landscape and
pastures. www.tengri.co.uk
| Participants of the Tsetserleg 2014 festival |
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