How Communist Mongolia
or rather Soviet Union promoted smoking in Mongolia
RBTH or Russia Beyond the Headline published a story about
how smoking was widely promoted in USSR.
The story featured several advertisements of cigarettes produced in
Soviet Union. One of the cigarettes had “Old Mongolian script” or “traditional
Mongolian script”on it. The caption of the cigarette said “Red Army Soldier
smoking the cigarette brand “Fun” and is shown image of a Red Army soldier with
pointed hat being offered a box of cigarette.
Most interesting
thing is the old Mongolian scripts on the box. I read the smaller Mongolian
scripts on the left as “High
grade 25 pieces” or “Дээд Зэрэг 25 ширхэг”. The larger writing on the right
side of the soldier says “Mixed cigarette named Peoples Fun” or “Ардын зугаа хэмээх хуйлмал тамхи”.
I have never seen this brand of cigarette in Mongolia. Most likely
this dates back to 1920s when Red Army soldiers were wearing this kind of
pointed hat and “Old Mongolian script” or the traditional script was officially
used. The soldier's image clearly has distinctive Mongolian features-broad cheekbones and jutted chin and big ear.
By Ganbat Namjilsangarav
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