Mongolian TV Shows dominated by Western-dubbed into Mongolian-reality shows

There are about dozen TV stations operate in Ulaanbaatar, home of over 1.3 million Mongolians.Most are privately owned, commercial TV stations which compete for viewers and advertisers. Some barely make enough to cover production costs.

However, ready made-western reality TV shows are handy to be dubbed into Mongolian. These are posted on the internet and easy to download. It is just a matter of dubbing it into Mongolian language, a very descriptive and narrative language.

That is what exactly the TV stations in UB are doing. Today, Western reality TV shows like "So you think you can dance", " Britain got talent", " American Idol", "Scare tactics", " America's next top Model", "Secret Millionaire" "Wife Swap", "Fear Factor", "The Bachelor", "The Apprentice", " Hell's Kitchen" have been watched by Mongolians every evening.

High production cost ended short lived boom of Mongolian made reality TV shows. Channel-25, a private commercial TV station pioneered the reality TV show scene in Mongolia by producing "My Home" show. Talent and survival shows followed later.

However, the psychology and cultural awareness of western and Mongolian TV audiences are different. Many understand and perceive the West through these dubbed TV shows. Fierce competition among reality TV participants and flambuyont judges can be understood as representing western norms ?

Or mere broadcasting of dubbed shows killing creativity among Mongolian TV stations?
So far no studies on the impact of the shows has been made.

By Ganbat, reporter of MonInfo News Service



  1. These days its easy to produce your own video, music and images. It's not required to use massive hardware in studios. What is most needed is creativity and will to make the shows. Nobody's forcing people to carry those other shows. On my cable feed there are many languages. Mine has mostly Russian language, and also a few channels of India, Kazakh, China, Germany, France. Wherever I lived it had a slightly different feed. There are so many Mongolian music videos. Somebody could download all the Mongolian music videos on youtube and and have enough material for about a month.

    People watch that Idol stuff, because they want to watch it. I never had any interest in watching that stuff. Disovery Channel and Bear Grylls are much better than the Idol garbage. Of course if you're not there and don't have direct contact, people can make other countries whatever they imagine it to be: good or bad--prince charming or Frankenstein monster.

  2. I also don't watch the Idol shows... I agree with you that Mongolian TV owners and producers maybe lacking creativity. They just chose easy easy:dubb the Idol shows into Mongolian.



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