Award-Winning Singer Joins Other Celebs in Animal Rights Group's Pro-Vegetarian Campaign
Mongolian Singer Nominjin in new PEETA Ads.
Ulaanbaatar – Appearing in a brand-spanking-new ad for People for the Ethical Treatment of Animals (PETA) Asia, singer-songwriter sensation and committed vegan Nominjin is urging fellow Mongolians to adopt a vegetarian diet. In the ad, she cuddles next to a cute sheep, declaring, "I Am Nominjin, and I Am a Vegetarian".

In addition to being famous in her home country of Mongolia, Nominjin has been a featured singer on international albums alongside Norah Jones, Kylie Minogue, Toni Braxton, James Blunt and others and has contributed her voice to a John Lennon remix album. The 21-year-old says that going vegetarian is one of the best decisions that she's ever made.

"In Mongolia, the countryside is becoming one big desert due to overgrazing", says Nominjin, who has recorded 12 number one hits, released more than a dozen music videos and won numerous awards. "Millions of livestock die each year, and our wildlife is disappearing. It threatens the very foundations of our nomadic lifestyle and culture. It is everyone's concern that the people are suffering and dying from heart disease, cancer and diabetes at a young age. Much of this is a result of our having the 11th highest rate of meat consumption in the world. We forsake an age-old wisdom of Mongols – that is, not consuming meat during most of the year. My choice to become a vegan is to awaken compassion inside of me, to take care of my own health. It is a single citizen's attempt to help reverse the natural and social tragedy that is already taking place on our planet."

Nominjin sings in 11 languages (Russian, English, Chinese, Spanish, Japanese, Malayalam, Hindi, Vietnamese, Hebrew, Korean and Mongolian) and has worked with world-renowned producers and musicians from the US, the UK and India. She has performed in more than a dozen countries, including Russia, Mexico, Korea, Turkey, Japan, India, the US and France.

Millions of people are making the switch to a vegetarian diet as they recognize the cruelty involved in meat production and the link between meat consumption and burgeoning rates of heart disease, cancer and strokes. Researchers at the University of Chicago in the US concluded that switching from a meat-based diet to a vegan diet is more effective at countering climate change than switching from a standard car to a hybrid.

Early last year, Nominjin posed in a cage for a PETA anti-fur campaign. "Not everyone knows that vegan and vegetarian diets are healthier, tastier and cheaper", she says. "In fact, meat is addictive. The best thing anyone can do for your body, animals and the Earth is to go vegetarian".

Nominjin joins a growing list of celebrities – including Sir Paul McCartney, Maggie Q, Russell Brand, Alicia Silverstone and Tobey Maguire – who have spoken out to inspire others to challenge cruel attitudes about animals and finally kick the meat habit.

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