Era Models Agency Booms in International Market

The fashion industry is a product of modern age, it is applied art dedicated to clothing and lifestyle accessories created with the culture and social influences of a specific time. In Mongolia the industry has started its in early 90’s.

One of the first Mongolian agency “Era” started in 1991, by D.Erdene-Tuya.”Era” has the leading and most comprehensive database of models throughout the country. Today agency has more than 50 child-models, aged 5 to 12; 50 adult model, male and female, 15 to 25 years old; 12 professional photographers, 4 instructors who help new models to get knowledge necessary to start working.

Since that, Mongolian Models have experienced working in Germany, Korea, Japan, China, Belgium, France, and Italy.

A Models agency’s number one purpose is to find models capable to stand-up on Runway at Fashion show, and those who may become new cover or brand face. Beside these models are frequently employed in business. Such a case can be TV. In 2001, “Era” model agency started its cooperation with SBN-TV broadcasting and lanced new TV show ”New Faces”. The program is dedicated to models, fashion look, Mongolian brands. For young models the show may became career-starting point.

Goyol Naadam fashion week, Torgo Traditional show, Urlakh Erdem are just few examples of events where “Era’s” models are employed. Brand new cars presentation cannot happen without pretty looking young ladies. Naran Trade has become one of the constant partners of “Era”, as it always chooses models for such a presentation.

World’s famous brand such as Samsonite, Delsey, Swarovski, Tissot, Swatch, Adidas, CK invite models for their special events.

Also they were hired for Mongolian Expo in Japan in 2005. In 2008 were employed at Milan winter fashion week.

This year, July 9th, Fashion TV’s owner Michal Adams came to Mongolia to introduce new product-vodka called “F”. Such a honorable guest attended “Altai cashmere” fashion show, where five “Era’s” model where among the chosen for the show.

Next year “Era” celebrates 10-year anniversary and plans to conduct list of dedicated events
source: Ub Post